BlindShells phone is discovering the world
“Going global” was the dedicated goal for 2016 that the CEO of BlindShell Daniel Novak stated last November. Being distributed to 10 countries already, the main market of their product, a mobile phone for visually impaired users, is Europe. Within the last months, the team was present at different locations from USA to India to reach out world wide.
“Mobile is everything”: Hot spot Barcelona
The first big event of this year was the Mobile World Congress in Barcelona in the end of February. Invited by the EU as one of the SME Instrument Champions, they presented their product to the community.
BlindShell is one of the current SME Instrument Champions. © BlindShell
Discovering the Indian market
India was the next stop on BlindShells map. In March, the team went on a big trip to present the phone in different regions. At TechShare India, a conference and exhibition on accessibility & assistive technology in New Delhi, the team spoke to many distributors of the Indian market.
Students of the university of Hyderabad and also pupils of the blind school in Madurai were testing the phone. Potential partners like the Aravind and Prasad Eye Clinics – involved in the network of the World Health Organization WHO – as well as India Vodafone wanted to know, how to use the product.
Students of a blind school in Madurai discovering new possibilities with BlindShell. © BlindShell
Stevie Wonder was testing the phone
One of the biggest markets for assistive technologies are the United States of America. To speed the way to the US market, Blindshell was shown at the Annual International Technology & Persons with Disabilities conference in San Diego in March. The conference took place for the 31st time and pulled over 5,000 visitors. Among them was musician Stevie Wonder, who stooped by the BlindShell booth.
The team is working on selling the phone to India and USA within the next half year.